The world of digital commerce is changing quickly. Businesses must meet consumer expectations for smooth, customized experiences across all platforms and devices or risk falling behind. Salesforce Commerce Cloud can help with that.
Salesforce Commerce Cloud (SFCC) is a robust, AI-powered, omnichannel solution that helps organizations expand, customize, and modernize their whole commerce experience in 2025. It is more than simply an eCommerce platform.
In this blog, we’ll cover what’s new in Salesforce Commerce Cloud, its main features, and how it supports organizations across B2C and B2B.

Salesforce Commerce Cloud 2025 Guide

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud is a cloud-based digital commerce platform. It allows companies to sell products and services at scale. Businesses can sell online and across a variety of channels. Commerce Cloud supports both business-to-business (B2B) and business-to-consumer (B2C) models. Whether you’re a multinational manufacturer or a fashion retailer, it adapts to your needs with ease.

It offers powerful features like headless architecture and AI-driven personalization.It also supports multi-site, multi-language, and multi-currency operations.
With predictive commerce capabilities, it enables companies to deliver customized, customer-focused experiences.

Commerce Cloud is a unified solution for scalable and intelligent commerce that is fully linked with the Salesforce ecosystem, which includes Marketing Cloud, Service Cloud, and Data Cloud.

Innovations Transforming Salesforce Commerce Cloud in 2025

In 2025, Salesforce Commerce Cloud experienced a significant evolution, adding features that meet the needs of the rapidly evolving digital retail landscape of today. Here’s a closer look at the most significant upgrades, which range from AI-powered commerce agents to user experiences that are optimized for performance:

Agentforce AI for Commerce

With Agentforce, a cutting-edge AI assistant integrated into Commerce Cloud through Einstein Copilot, Salesforce has brought artificial intelligence (AI) to the forefront of digital commerce. It changes how companies sell and how customers shop.
Among the essential skills are:

• AI-powered product discovery: Customers receive tailored product suggestions based on their behavior, preferences, and real-time context.
• Conversational shopping via WhatsApp, SMS, and chatbots: Customers can browse, ask questions, and complete transactions without ever leaving their messaging app.
• Cart recovery and conversion optimization: AI automatically triggers reminders or incentives for abandoned carts improving customer retention and boosting conversions.

Product Visibility Troubleshooter

Salesforce’s new Product Visibility Troubleshooter makes it easy for retail teams to maintain accurate and current storefronts, which is a major concern.

This tool allows merchandisers to:

• Instantly diagnose why products are not displaying on the storefront (e.g., catalog exclusions, pricing errors, inventory misconfigurations).
• Receive automated suggestions and guided actions to fix issues in just a few clicks.
• Improve merchandising accuracy and reduce lost revenue due to product display issues.

Faster Mini-Cart and Checkout Experience

Conversion rates are closely related to user experience, particularly on mobile devices. Now, Commerce Cloud offers a lightning-fast checkout and mini-cart system that is optimized for fluidity and speed.
Improvements consist of:

• Optimized performance for mini-cart rendering and updates, with near-instant UI feedback.
• Image compression and lazy loading, significantly improving page load times on mobile and slower connections.
• A streamlined checkout flow with fewer clicks, fewer page reloads, and smarter form inputs.

Composable Storefront Enhancements

Businesses must be flexible to accommodate the needs of today’s shoppers, who interact with brands on a variety of devices. Salesforce has added full headless commerce capability to its Composable Storefront, which is driven by Progressive Web App architecture.
New capacities:

• Fully decoupled front-end development, enabling the use of custom frameworks like React, Vue, or Angular.
• Scalable APIs and SDKs that allow brands to build tailored experiences for different touchpoints web, mobile, in-store kiosks, and more.
• Seamless integration with CMSs, personalization engines, and 3rd-party storefront builders.

By merging Salesforce’s deep AI capabilities with retail-ready agility, these 2025 upgrades enable organizations to develop digital commerce experiences that are quicker, smarter, and more adaptable.

Features and Capabilities of Salesforce Commerce Cloud

One of the most complete commerce platforms accessible in 2025 is Salesforce Commerce Cloud, which offers a potent blend of AI, headless flexibility, and omnichannel reach. A thorough explanation of the key characteristics that make it unique is provided below:

AI-Powered Personalization with Einstein AI

Einstein AI, Salesforce’s cognitive engine built to customize and optimize the shopping experience in real time, lies at the core of Commerce Cloud. It allows marketers to provide dynamic, one-to-one experiences by leveraging behavioral insights and predictive analytics, going beyond static shops.
Some essential abilities are:

• Personalized Product Recommendations:
  Einstein analyzes customer behavior (browsing history, past purchases, cart activity) to display the most relevant products increasing the likelihood of conversion.
• Automated Sorting of Category Pages:
  Instead of generic, alphabetical product listings, Einstein auto-sorts category pages based on what’s most likely to resonate with each individual shopper tailored to their browsing patterns and real-time intent.
• Predictive Offers and Promotions:
  Einstein suggests the optimal discount or offer to display at the right moment, based on shopper signals like hesitation, cart value, and exit intent.

The result? Increased customer engagement, higher average order value, and smarter merchandising with less manual work.

Headless Commerce Architecture via Composable Storefront

With growing demand for flexibility and speed, headless commerce has become essential and Salesforce Commerce Cloud delivers with its Composable Storefront, powered by Progressive Web App (PWA) technology.

Key features:

• Front-End and Back-End Decoupling:
  Brands can independently design their user interface without being limited by back-end systems. Developers have full control over UX using modern frameworks like React or Vue.js.
• API-Driven Flexibility:
  Through scalable APIs (Open Commerce APIs – OCAPI and Salesforce Commerce APIs – SCAPI), businesses can deliver customized experiences across different channels, devices, and regions.
• Faster, Mobile-First Experiences:
  The Composable Storefront supports responsive design, offline caching, and fast page loads — essential for mobile shoppers and SEO.

This architecture empowers retailers to innovate quickly and continuously iterate without disrupting the core commerce logic.

Omnichannel Selling with Real-Time Sync

Whether they purchase online, in-store, on a mobile device, or even on social media, modern customers demand a consistent experience. Through the integration of all customer touchpoints into a single system, Commerce Cloud facilitates genuine omnichannel selling.
Principal advantages:

• Sell Across Multiple Channels:
  Seamlessly manage product listings and transactions across web stores, mobile apps, in-store POS systems, and even third-party marketplaces like Instagram or Google Shopping.
• Real-Time Sync of Inventory, Pricing, and Promotions:
  Inventory levels, pricing strategies, and promotions are updated instantly across all channels to ensure consistency and prevent overselling or customer disappointment.
• Support for BOPIS and Curbside Pickup:
  Commerce Cloud enables convenient fulfillment models like Buy Online, Pick Up In Store (BOPIS) and curbside pickup, enhancing the physical-digital experience and reducing delivery wait times.

This omnichannel infrastructure not only improves operational efficiency but also builds customer trust and loyalty through seamless service.

Embedded & Conversational Commerce

Salesforce Commerce Cloud makes it possible to shop directly within social media platforms, messaging apps, and customer support channels, expanding the reach of traditional websites. The way and location of purchases are being redefined by this trend, which is referred to as conversational and embedded commerce.

Key capabilities:

• Shopping in Social Feeds and Messaging Apps:
  Brands can embed product carousels and purchase options directly into platforms like Instagram, Facebook Messenger, WhatsApp, and SMS reducing friction and tapping into customers’ preferred environments.
• Conversational Commerce via AI and Chatbots:
  Using Einstein Copilot, customers can engage in natural conversations with AI assistants to discover products, check order status, or complete purchases all without leaving the chat window.
• Seamless Checkout Integration:
  With embedded payment options and real-time product info, customers can complete transactions inside conversations, reducing cart abandonment and improving conversion rates.

Together, these features make Salesforce Commerce Cloud a flexible, intelligent, and future-ready platform for digital commerce one that empowers brands to meet modern shoppers wherever they are, and however they want to engage.

How to Create a Discount Promotion in Salesforce Commerce Cloud

Without knowing a single line of code, Salesforce Commerce Cloud enables marketing teams and merchandisers to execute real-time, customized promotions across all digital platforms. The platform offers versatile tools for rapidly creating customized promotions, whether you’re starting a seasonal campaign or promoting higher cart values.
Here is a real-world example of how to use the Business Manager interface to create a cart-level offer (for example, “Get 10% off when you spend $100 or more”).

Scenario

Let’s say your goal is to drive larger cart values during a weekend campaign. You want to offer 10% off any order totaling $100 or more. Here’s how to set that up in Commerce Cloud:

1. Log In to Business Manager

Start by logging into your Salesforce Commerce Cloud Business Manager with the appropriate admin or merchandiser role.

2. Navigate to the Promotions Module

Marketing > Promotions

This section allows you to view, create, edit, and activate promotional campaigns for your site.

3. Create a New Promotion

Click the “Create New” button and select the Order-level promotion type. This type of promotion applies to the total value of the cart, rather than to individual products.

4. Configure the Promotion Rules

Set the conditions for your promotion:

• Condition: Cart subtotal is greater than or equal to $100
• Discount Type: Percentage Discount
• Discount Value: 10%

You can also set custom labels (like “10% OFF Weekend Deal”) to show on cart pages or checkout screens.

5. Set Validity Dates

Define the start and end date/time for the promotion. This ensures the discount is only active during your planned campaign period.

6. Assign to a Site

Choose which storefront(s) the promotion should apply to — this is especially useful if you manage multiple brands or regional sites under a single org.

7. Activate the Promotion

Once all conditions and settings are reviewed, activate the promotion. It will go live instantly and be applied to all qualifying customer carts.

Result:

Your promotion is now live. When a customer adds products totaling $100 or more, the system will automatically apply a 10% discount at checkout with no manual intervention required.

Effective use of Commerce Cloud’s promotion engine enables marketers to develop dynamic campaigns that increase conversion rates while preserving consistency across online, mobile, and in-store interactions.

Salesforce Commerce Cloud for B2C vs B2B

Although Salesforce Commerce Cloud has strong features for both business-to-business (B2B) and business-to-consumer (B2C) transactions, these two markets have somewhat different requirements. Salesforce is aware of this and provides customized experiences with two separate but related products.
Let’s see how Salesforce Commerce Cloud supports each model in turn:

Feature	B2C Commerce Cloud	B2B Commerce Cloud
Use Case	Direct-to-consumer (DTC) brands in retail, beauty, electronics, etc.	Manufacturers, wholesalers, distributors, and large procurement buyers
Buyer Journey	Emotion-driven, fast and self-service checkout	Relationship-based, account-driven, with approval workflows
Core Tools	AI personalization, promotions, embedded & social commerce	Contract pricing, volume discounts, custom catalogs, and repeat orders
Examples	Nike, Puma, Under Armour	Schneider Electric, Coca-Cola B2B, Honeywell

B2C Commerce Cloud

The B2C version of Salesforce Commerce Cloud is built for direct-to-consumer brands that prioritize high-volume traffic, quick conversions, and engaging customer journeys.

Key Highlights:

• Emotion-led shopping: Focused on storytelling, aesthetics, and ease of use.
• Personalized merchandising with Einstein AI: Product suggestions, category sorting, and predictive offers based on real-time behavior.
• Embedded commerce: Enables purchases directly through social media platforms, influencer content, email campaigns, or even WhatsApp chats.
• Scalable promotions engine: Flash sales, bundles, discounts, and loyalty rewards.
• Mobile-first experiences: Optimized for speed, performance, and visual appeal on all devices.

Ideal For: Fashion retailers, beauty brands, consumer electronics, health & wellness, and lifestyle companies.

B2B Commerce Cloud

Salesforce B2B Commerce Cloud addresses the complex, account-based nature of business procurement enabling manufacturers and wholesalers to sell efficiently through digital self-service portals.

Key Highlights:

• Account-specific pricing and catalogs: Show different pricing, products, or volume tiers for each buyer or group.
• Bulk ordering and reordering tools: Buyers can quickly add hundreds of SKUs via CSV upload or reorder from previous purchases.
• Approvals and contract management: Includes multi-step approval flows, credit terms, and contract-based order rules.
• Sales rep-assisted buying: Commerce Cloud can integrate with Sales Cloud to support hybrid models (rep + self-service).
• Mobile-enabled buyer portals: For B2B buyers placing orders in warehouses, on-site, or while traveling.

Ideal For: Industrial manufacturers, CPG distributors, electronics suppliers, healthcare procurement teams, and global wholesalers.

Common Strength

While B2B and B2C differ in use cases and workflows, Salesforce Commerce Cloud delivers them on a single, scalable platform enabling:

• A consistent view of customer behavior across both models
• Shared integration with Data Cloud, Marketing Cloud, and Service Cloud
• Faster innovation using the same AI, APIs, and Composable Storefront tools

Which One Is Right for You?

Choose B2C if…	Choose B2B if…
You’re targeting individual consumers	You sell to businesses with complex needs
Speed, UX, and promotions matter most	Contract terms and volume pricing are key
You sell through web, mobile, and social	You need portals, rep tools, and bulk order support

Salesforce Commerce Cloud gives you the flexibility to support both B2C and B2B simultaneously  making it ideal for brands with hybrid models, like selling directly to customers and to distributors.

Is Salesforce Commerce Cloud Right for You?

Here’s a quick checklist:

Question	Yes / No
Do you sell across multiple channels (web, social, mobile)?	✅
Do you need built-in AI recommendations and merchandising?	✅
Do you operate globally with multiple currencies/languages?	✅
Do you want a platform that integrates with CRM and marketing?	✅
Do you have in-house dev teams or partner support for customization?	✅

If you answered yes to most of these, Commerce Cloud is a strong fit for your business.

Summary

Salesforce Commerce Cloud is more than a transactional platform it’s a future-ready digital commerce engine that supports personalized, scalable, and intelligent shopping experiences.

Whether you’re a D2C retailer or a B2B enterprise, SFCC gives you the tools to deliver exceptional experiences across every digital touchpoint.

Frequently Asked Questions (FAQs)